It is well known that certain smells and tastes are able to elicit neurochemical responses. Phytochemicals within plants are known to have this affects and in particular essential volatile oils from plants can cause significant changes in mood due to activation of the taste and smell systems. A number of experiments have been performed to determine the effects of taste and smell of cognition and in this regard cinnamon shows particular beneficial effects on memory. For example, in one study, researchers administered cinnamon chewing gum to participants and then tested their cognitive ability. The results of the study showed that the chewing gum caused improvements in memory but these changes were not statistically different from control subjects that did not chew gum. However, when the researchers administered the smell of cinnamon to the subjects the improvements in memory became significant. Therefore the smell of cinnamon appears to cause neurochemical changes that improve memory.
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